5 Reasons to Hire a Social Media Manager
From Facebook to the rapidly growing platform TikTok, social media certainly isn’t going anywhere anytime soon. In fact, it’s only growing more and more every day and it’s essential for businesses.
With its speedy growth, companies are investing more of their time and money into ensuring their brand is present on social media, and with good reason, as social media is predicted to have over 4 billion users in 2025 (Statista, 2022).
You can pretty much guarantee your competitors are already on social media, and rightly so. Businesses see so many positives to having an online presence, including:
– Brand awareness
– Promoting products/services
– Increasing website traffic
– Generating more sales
This all sounds fantastic! But you’ll only see the benefits if you put the right amount of time and effort into social media.
If you’re looking to build your social media presence, here are 5 reasons why you should consider hiring a social media manager.
1. Saves you time
Social media management isn’t just about posting once and expecting instant results and viral posts. It’s a full-time job. It certainly isn’t something that the Director of a company can keep on track with when they have 101 jobs to finish by the end of Monday afternoon.
From creating content, writing captions, engaging with your audience, and tracking your metrics, business owners can’t be expected to keep on top of their socials. Especially if they really want it to work.
2. They’re the experts
Social media is so much more than posting and hoping for the best. Social media managers know exactly what’s happening in the world of social media.
They’ll keep up with the latest trends and social media changes (it updates a lot, in case you didn’t know).
P.S… It’s impossible to keep on top of all the algorithm changes and those random TikTok trends when you just don’t have the time.
3. Create a strategy
To ensure all your posts are relevant to your brand, a social media manager will ensure that each post fits with a strategy that works best for your brand.
All strategies differ slightly, but the bones of it should include taking a detailed competitor analysis (basically reviewing what your competitors are doing), coming up with 2-5 content pillars (topics that your social media content will fall under), and researching relevant #s just to name a few.
A strategy is imperative to refer back to keep your content relevant!
4. Monitor social media performance
A social media manager should be tracking your social media page progress. From engagement rates, reach, and website clicks, they’ll consistently track which posts have been performing well (and not so well) to ensure that your strategy is always progressing in the right direction.
5. Needs constant attention
As I’ve already said, when you’re trying to use social media as part of your marketing strategy you can’t post once and then leave it for 6 months before returning.
It requires consistency.
And with more posts, comes more engagement from your community. Social media managers will take care of your comments/DMs to ensure your audience is well looked after. This all ensures that your brand seems more credible.
How can we help?
In today’s world, social media is essential. At PAGE, we can help you run a successful social media campaign and take the pressure off of you!
Our social media team helps with anything from social media management to content creation, from wacky concepts to analysing metrics – and everything in between.
If this sounds like something you’re interested in, don’t be afraid to get in touch! We’d love to help.
Email us: studio@www.pagecreative.co.uk or call us: 01268 271 858
